We’ve looked to the future to launch Deerupt: a new silhouette inspired by the grid. The site lives and breathes the grid with a warping 3D model and cinematic lookbook. Enter the grid and get detailed technical information and a high-speed 360 view, wrapping around the Deerupt.
Client — adidas
Agency — MediaMonks
Lead Design — Mischa Loppies
Design Direction — Kjegwan Leihitu, Mischa Loppies
Creative Direction — Christy Srisanan
3D & Animation — Wolfram Friele
Grading — Sander Van Wijk
Design explorations that didn’t make the final product.